I don' t think what Mathews did was wrong. Obviously they had reason to put an add in the magazines like that. They were proving a point. Mathews is also probably feeling a little less sales then normal since Hoyt and Bowtech. Any company is going to try and find something wrong with their competitors to try and gain some more sales. Mathews has always been the innovator of the hot selling items, and now they don' t have the innovation. But hey, Hoyt is also paying royalties for the Cam and a half because they aren' t the inventor of it.