Got to vote for Woody's too. I apply every forth shot. Ivory soap works well too but more of a pain to carry and apply than the Woody's.

The arrow puller in question is made by AEP. Works well. Mine is over four years old. Most of the little bumps are gone though.

The Buff Tough on my friends CXLs didn't help any this past weekend. He shot one with no lube on it by mistake and it tooke three of us to get the darn thing out of the target. I wasn't impressed.