ORIGINAL: gerb

i am looking at buying a new scope for my deer rifle. i have done a bunch of reseach on some of the top brands but i wanted to ask some one who has used both bushnell and leupold. i have looked through both and do not see a big difference except the price. i found both of them on suppliesforhunting.com at good prices and free shipping so i know where i am going to buy i just wanted to know if the price of the leupold is worth it . will it last longer or hold zero better in extreme conditions or is it a case of paying for the name.