I don't think it's coincidence at all. And it's not that ASAT is that good, although it is. It's just that all these famous and new camos are not really all that good for treestand hunting. Have someone take a pic of you in a tree with all these other camos and you'll see that most still make you look like a big unnatural blob on the side of a tree, whereas ASAT has enough light colors in it that you kind of blend into the background created by the sky.

Sure all these modern camos look great on the ground, but how many of us spend much time actually hunting on the ground. You got to admit they make a lot of money for the designers and manufacturers.

Another good camo that gets overlooked a lot is Predator. Fall Grey for treestand and lete season hunting. But then ASAT and Predator don't spend gobs of money advertising on TV and all the magazines.