Now that is one dealer I wont mess with. There is one around here that acts like an a$$. Most overpriced stuff in town. Im sure he has his buddies that buy regularly, but how much will one guy spend? You have to give it to Wally though, they have incredible marketing. They have figured out how to strike consumers where and when and get them spending. Notice the new renovated stores? Go down the hunting isles and you'll see a lot of amateur supplies. That is their market. They aren't trying to appeal to people who are really experienced. If you are looking for an average gun, average scope, and average ammo, that is the place to go. Nothing wrong with that either, you'll probably get a good deal. Just not my thing.