T-

As a sporting goods manufactureres rep for 10 years I saw businesses come and go. The ones that survived then and still are prosporus today have one thing in common. The all have as close to 100% customer satisfaction. Not just with the purchase but the pre and post purchase. Lot' s of shop owners get synical about their customers that are " just looking" . Don' t go there. No one is ever wasting your time. You are always marketing even if you don' t make a sale. The company that I work for now is #25 out of 4500 in the nation, we do very well financially and are in a great location in town. Not because of our products or price but our quest for 100% customer satisfaction. I' m a professional and yes I know a lot more than the customer about what I do, but I' m not going to talk down to them, just help inform them and answer their questions.

After customer service.
1. location
2. own your location don' t rent. (might not be possible right now but work at it)
3. Let your cuso
4. You ARE the business you must be there as much as possible and you are representing your business wherever you are, especially when you hunt.
5. Keep some cool new products comming in that you can show off to potential customers. Most guys love to see new technology even if they never purchase it.
6. Hand out at least 500 business cards every 3 months, even if you are miles from your shop. keep at least 25 on you allways.

You get the picture.

And yes you can make that kind of coin. I just spoke to one of my clients that owns our local bow shop. There can be money in it. But he is there from 10 - 7 every day except mondays.

Good Luck!