I would say Mathews simply because they spend a lot more on advertising. I read a post yesterday regarding this -aguy who works for a dealer that sells Mathews, Bowtech, and Hoytsaid, Mathews sells more than the Bowtech and Hoyt by 2 to 1. Of course, this is only for that particular dealer.

I don't know about BowTech, but Mathews bows are soldworld-wide on "every" continent!