I was a business major in college and a biz manager by trade. I can see why a non-controlled response by customers would make a biz owner nervous but thats the nature if business in America. Every industry is subject to reviews where they have no control or an opportunity to respond. There are a million websites and magazines dedicated to product reviews including forums like this where people talk up or trash on products. Its not scientific but it makes biz owners work that much harder for customer satisfaction.

Lets face it nearly everyone who owns a business does it to make money and thats ok. But some are greedy and enough negatives responses will run them out. The ones who realize that success is determined by customer satisfaction will succeed.

Like GrumpyTom said a consumer should make an informed decision. Its his or her repsonsibility and you only need to be swindled once to learn that. Sure this fall there is a " pink arsed mommas boy" who will pay $5000 to have 5 star accomodations and shoot a 420 class bull elk. He' ll get good downhome meals and a warm place to sleep and shoot a 5X5 bull. He' ll then complain all the way home and leave a bad review. But its America and its his right to do so and next year other hunters will see his bad review do some research and find out hes just and idiot.

Every biz has to deal with it so cowboy up and learn that cyberspace is the future of ALL BUSINESS!! Make your customers happy and learn to live with the few idiots that refuse to be happy and your biz will succeed.