Does anyone have an idea as to why Matthews is bashing Hoyt, so badly in there new add campaign? I personally shoot a hoyt and find the new Cam & 1/2 a dream to shoot. Hoyt never directly attacked Matthews in there ads. Are Matthews sales down so much, because of Hoyts new cam system that they went on the attack, like the big bully on the corner. I don' t care for this kind of negative advertising. I would like some input and your feelings on this matter.