The new bows don't look exactly like a bowtech though share a similar design. The speed of these alphamax bows are down from what a Katera shoots but will likely be smoother and quiter. At the end of the day I want a bow that I can beat a poacher over the head with and still hunt with. Hoyt is the obvious choice, I don't purchase bows to be trendy or follow the in crowd. I went in to buy a Bowtech this year after seeing their catalog and realized there was a more solid choice with the Katera. Glad to see Hoyt is changing up their bows and moving forward!