Well like all companies, they want a piece of the pie. I personally am glad to see all of these new powders on the market. Because anyone who has studied marketing and business knows, the more choices in the marketsnormallyproduces competition. And competition produces price standards. If they have to lower their price to sell more of their product, the only one who benefits is the consumer.
So we will see new products and bigger better claims of what their powders can do. I will stick with some of the old stand by powders until I can prove to myself that something different is better.

It took me a year or two just to accept Triple Se7en (which is really a good powder).