You can see similarities in the reviews. This guy seems to have some good properties and some terrible ones. But if anyone looks at percentages its pretty easy to see there is a problem here . Kind of like Ebay, a few negitive feedbacks are normal if you sell hundreds of items but if you sell 10 items and have 3 negitives there is something wrong. That website has more than just ratings, it has basic questions that were answered by hunters and many answers were the same. Ignore it if you want but hey, its your money. Remember this, References will ONLY BE GIVEN TO YOU of guys who scored on a hunt. Thats why references can be padded bigtime and are not the only way to research an outfitter. How many references did you call and the guy said... I had a good hunt but never saw or shot anything?
Its up to you to decide, but i would contact that bad reference and talk to the guy. You should be able to get a good feel about if this guy was just a lazy ass that wanted a high fence hunt rather than someone who gave 100% and just was in a poor situation. There is always the hard to please guys, but when you hear things like guys just leaving and heading out on public land for the remainder of the week thats another thing, dont sound like lazy asses to me.
Check out that bad reference!!!! you never know. And then ask the outfitter about it.