I Love the new designs for '09. IMO Bowtech has blown away the competition so much that no one will be catching them soon. Mathews is still stuck in the 90's as far as technology goes. Bowtech offers so many features that people don't see until they shoot the bows first hand. Things like Invelvet, center pivot bows, no press technology, etc... I really think Bowtech has come along way is such short time that noone else compares to them.