One pro to releasing bows now (for the companies at least)is that many of us have bowhunting fever right now. Some of us have it year round, but there are many casual hunters who are dusting off their old bows now getting ready for season and are realizing they might need to think about new equipment. There are others, that don't think of hunting season until its upon them and then they are all "gun ho". People have bows and bowhunting on the brain right now as opposed to say Jan-June and that might be why the companies release bows in Oct/Nov.