Matt and Rob, I understand all that but why not change the introductory date and heave the dealers do then what they do now to rid them selfs of last years models. If Bowtech or any manufacturer for that matter released their lineup in say June the dealers would have between tax time and June to get rid of old inventory. A lot of bows I would imagine are bought with tax refunds. Then you would have your new bow dialed in for hunting season. I can see the importance of not leaking info. A customer might opt to wait for the new lineup after seeing what they are offering instead of taking a good deal on last years model. IMO it just makes good business sense. Just move everything back a few months. Shouldn't be that hard to do. Just my thinking.