RE: UA Capture
I've read that it is a rather simple premise on how their scent containing technology works. You see you spend $75 for the shirt and then another $75+ for the pants and then you have no money to put gas in your tank so you are forced to wear you UA gear around the house. Since your scent is then contained in the house with you it is nowhere near the deer you want to hunt but can't.
Rather genius really.