For me, it's a non-issue. I kept hearing people tell me how bad it was going to be and it wasn't at all. Actually, I shot 10 shots inalmost rapid succession a few weeks back and it wasn't bad. Plus, you have to think, especiallywith the price of ammo that it's not going to be a plinking gun.
I have a Savage 300 win mag and it comes with a factory recoil pad that does a great job. If you do find you're recoil sensitive (I doubt it) then put on a limbsaver pad too. I'm going to use my 300 this year, because I don't want to have to screw with tracking deer deep into the woods. It doesn't destroy the meat, but it puts them down almost immediately.