I do most of my buying for guns and reloading equipment from a local small-town dealer in my hometown. He has always treated me well, and will search the places he uses as suppliers to get me the best deal he can. Sure, he makes a buck or two on it. That's why he's in business. It just doesn't generally pay me to have to drive 70 or more miles to save $10. If he can't get some special order thing I want for what I can get it for myself, I just take care of it on my own.
I agree with DM.... He gives me personal service that the Big Box stores don't.
I' for one, will give this guy my business every time if he comes reasonably close or matches the Big Guy prices. Just how I do it..........