I've had several different brands of scopes on my hunting rifles. But lately I have found myself looking to either Leupold or Burris for my optics. I have 3 Burris scopes with the Ballistic Plex and can tell you from experience, that it really works. I know you could probably do the same thing with target turrets with a bit better fine tuning, but for big game hunting, it is the cat's meow.