That is what I was afraid of. I came across the ad in Natchez as well as a full page ad on the back of Guns and Ammo. I found out they are made in the Philippines and distributed out of Onalaska Wi. I guess these are an offshootfrom ATK.The Vortex line does look sharp. I looked through some of their Binos and they were actually really nice. They are apparently headquartered right here by Madison WI. I may have to go stop for a peek and see whats up.