I only just now saw them in the Natchez catalog. Limited product lineup, low $100's price. I don't see anything in the specs that really nudges me to try one over any of the established performers that are out there in that price range.

My first reaction was that Intensity Optics was probably justa bottom feeding mfgr (BSA, Barska, NC Star) trying to put some lipstick on of their "pigs". It says in the catalog, though, that they're from ATK, the Federal Ammo. folks. They just bought-up the Weaver/Simmons/Redfield brands. I'm guessing they wanted to start with a clean slate, rather than put out any baggage the old brands might have had.

It kind ofpoints out the oversaturation in thescope market. There are far too many products out there, with very little innovation going on. One would think that the bottom end (< $100) would have shaken itself out by now, but that doesn't seem to be the case.

About the only successfulentrant in the market that I can think of latelyhas been Vortex, and they're an arm of an established optics company. They came in with a solid product at a great price, with a broad product line in several performance levels, & they set up a wide distribution networkpretty quickly. They got product out into hands of actual end-users, not just gun rag wonks, and the feedback has been very positive.

Unless the Intensity Optics scopes perform all out of proportion to their cost, I'm guessing you won't see them in another 2 years, while the Weaver, Simmons, & Redfield names will continue to be sold.

FC