i did look at swfa and they do not have nightforce. i usually buy from swfa but got the zeiss from a friend and cheaper than any place. I do know that both S&B and nightforce are great quality but again I would want the S&B on a quality rifle (perhaps a totally restored German 340 or so -- will have one soon). Course I will not shoot it much unless I get a couple of them. Still think a conquest 4.5-14 Z1000 would be perfect on it or maybe wait a bit and get the forthcoming Z1200. I did look at the Meopta. Beautiful scope and it was given to S&B because the owmer of Meopta was dying and the owner of S&B was his best friend or something similar.We do not disagree very much. If I got a Swaro I would be tickled pink but would be more apt to buy the Zeiss.