i just looked up Diavaris at opticsplanet.com. With a good reticle they are 2000 and 30 mm. The illuminated scope is 3000, I can get a conquest for about 800 and then add postage to it. This would be with a Z800 0r Z1000 reticle. IMO, you cannot beat the class for the cost. A new bushnell is as expensive and not the same class of scope. Swaros look like they cost about 400 dollars more than a comparable Zeiss. Both being German there is considerable competition between them. Course Scmidt& Bender is also German but seriously more expensive. Instead of a Diavari I might buy a Nightforce scope that is comparable in cost (Nightforce NXS 3.5-15x50 NP-R2 try impactguns,com)