Gentlemen, may I chime in again? Zeiss Conquests are great scopes, but they are not at the top of the optical heap. To my way of thinking, the absolute best are Zeiss Victory Diavari, Swaro Z6, and S&B. I'd then put Kahles C series and Swaro American. Now, I'd drop in Zeiss Conquests, Bushy Elites, Trijicon, Upper Leupys and maybe Meopta. My point is that you just have to decide what's best for YOUR application, whats most important to YOU and what YOU want to spend. Personally, I'll save for as long as necessary if I want a top end model. My next addition will likely be the new S&B 1" 2FP scope. I chose it over the Diavari due to size (1" vs. 30mm) and reticle position (2FP vs. 1FP). Cost wasn't the determining factor as they are both very pricey. Some folks just prefer to spend less or achieve the highest value they can. That's what makes this game so fun. To each his own.