I dont thinka Bushnell is cheap nor the Alpen I have Khales and Zeiss on my custom guns but am keeping this at a reasonable price so if airlines lose it Iam not out a big bunch of money, wssm over 243 better accuracy and a little more speed from factory rounds, getting .345 groups on my wood stocked 243wssm and a straight 4 power Kahles but want a little more power if needed for goats