most is marketing and T/C does sponser alot of hunting shows. with that being said, my T/C Pro Hunter is the BEST firearm i own and i own alot of guns. i think they look good, it is very accurate (probally my most accurate rifle), shorter than most rifles even with the longer barrel (due to not having an action like a bolt action or semi auto). that makes the rifle around 5 to 7 inches shorter in overall length which is a BIG plus when hunting in tight spots. the biggest selling point for me was when i shouldered one for the first time. it is by far the most comfortable rifle i have ever shouldered. it has a more natural feel than the traditional rifle due to theshape of the butt. your trigger hand is not in an unnatural hand position as it is when holding a traditional rifle, which places less strain on your wrist. anyone who argue's that the T/C Encore and/or Pro Hunter is less comfortable than a traditional rifle probably has never shouldered one. before you down this rifle, atleast shoulder it and see for yourself.