The price they charge for it is enough to cause meto never buy a single box !!! They use the same powder, the same bullet and charge mutiple times the normal cost of other cartridges.. some loads are only two or three grains more powder, they use the caliber bullets and primers and the same brass.. keep your old brass, get yourself into reloading and save a ton of money...shoot it over a chrony and see if it will get those advertised velocities, just like any other factory rifle, I doubt they'd shoot those velocities but they'd be within a 100 fps or so.. JUST WAY TO EXPENSIVE overall, I saw some at Gander's near the $75-100 a box area, no way to justify that...$4-5 a shot !!! NEVER ...