Camo clothes worked just fine for years and years before anyone ever heard of deer being able to see UV. So, my opinion? It's an overblown scare tactic to sell a product. I mean really. The 'study' was done by the people that manufacturer UV killer? Says so right there in the clip, and they are sponsors of the 'Whitetail University' show. You're not going to get anything from them except sponsor propaganda. C'mon, dude!

Look for independent sources of info, not advertising claptrap. And make sure those independent sources have done their own research and are not parroting manufacturer claims. And make sure you wash your hunting clothes in a detergent that has no perfumes or UV brighteners. That's all you need to worry about. In my opinion, naturally.