Here is a great picture how to end it. But what I suggest is buying the bohning kit. Has the DVD and all to show you how.
to start it, I put the bow in a press, and weave the tag piece of the serving thru the string bundles. I then let off the press to put tension in the string. I use my serving tool to wrap tightly around the string in the same twist as the bundles are. Then when you get to the end, just finish it like the pictures shows. Bascially your serving on top of the string at this point and pull tight as you can, cut and burn the end.