ORIGINAL: western outdoors

So what makes a good string. I was talking to my local shop a while back and they were recommending Winners Choice. No real surprise there. They were saying something about how Winners Choice wraps the two separate bundles in opposite directions which helps prevent creeping. Is this correct or BS? If this is true, is it safe to assume that the other guys (Vapor Trail, Bucknasty, Rocksolid, etc.) do the same thing? If you know of any other good string makers, let me know. Thanks.