Great thread I often have wondered the same thing. I am a member and am looking forward to the day I can afford a life membership. It is a very high class, well respected organization perhaps the most. I save the journals and refer to them often. The only other publishcation I subscribe to is North American Whitetail. If my memory serves me Brian Murphy mentioned plans on increasing the number of issues of Quality Whitetails a year in one of his editorials.