Yeah, it may sound simple but in reality it takes a lot of time and effort.

The idea was to word it in a way that people would understand or could relate to. To make a light click on.

For example, I read a lot of articles on how to hunt for big bucks. How many articles do you think were writtenabout the rut over the last 40 years? I've read a million of them. Sometimes someone will write something that has been written before but his wording is such that something clicks for me. Then it gives me something new to try. This is what I was trying to do.

Guys, thanks for all of your replies.