We produce hunting videos (White Knuckle Productions), and I can tell you, we're probably about 4 or 5 years out on going HD. Biggest reason I have is that footage is only as good as it's taken. I've had guys ask if we were using top end cameras because we have some beautiful footage in our video. I watch everyone elses stuff, and can tell you that about 90% of the stuff out there I don't consider to be great footage (believe me, we have our share too). So, going HD for these guys will allow them to produce poor quality high definition footage I guess???

How many people do you know that currrently have HD tv's and service? I only know a couple if that, not saying a percentage of the country doesn't - but I'm not quite certain that the hunting industry is a perfect demographic for "hi-technology" like other industies. Nothing against hunting or hunters (as I live for it brother), but we do have quite a number of pretty traditional guys who would rather spend money on hunting gear than tv's....