Most of my online buying is done for items that I've already seenand/or used in the past. I rarely buy stuff sight unseen just to "try it out" unless I've done a pretty extensive amount of research on it first.

Most of my pro-shop purchases are done for stuff I want right away and don't feel like waiting to have them shipped to me. Example: I want to shoot tonight and I need some field tips and while I'm there I decide to pick up a new release or some more arrows.

With that said, I don't think I would buy from my pro-shop if they had an online store since they're close enough I can just drive there and get it right away. Why wait and pay the shipping costs when they're just down the road?