I am fortunate to have a great shop very close. I know what I want when i go in, pretty much every time. But, from being there alot and doing work there, I will say that Matt is right, lots of people are buying on impulse. I'm amazed at how much I can sell just by saying, "Well, its what I use." Countless QAD rests and Maxima Hunter arrows are out there just because of that phrase.

One thing I will say that I have noticed, mostly because it is something I absolutely do not do, is call and price check. Their phone rings all the time for price quotes on things, not usually on bows either, but arrows are #1 and I would say that cost of fletching is the #2 question. Really burns me when you see someone at the shop and then they turn up a week later with new arrows from somewhere else after getting a price quote from you.