I think this is more of a slogan used to sell products.

I can not take advantage of the wind but maybe 30% of my hunts. The thermals are always changing from morning to noon then in the evening. I think alot of people that say they hunt the wind say it because "it sounds good".Really the only time that you can use the wind to your advantage is on a day when there is an approaching front in the near future. On some calm days you can work them in the morning an evenings. But, really how oftendoes that come around.

I know there are going to people that think what I said is unthinkable but whatever. Just think how many times the wind changes directions during an evening sit or for that matter an all day hunt in one stand.