Here is the reply from Meiers on the photo contest and HSUS.

Hello Jason,
Thank you for coming by the site and taking the time to write us
regarding information on the pet photo contest donations.
The money being directed to The Humane Society of the United States is
for their new Foreclosure Pets Fund, which is a grants program for
animal shelters, non-sheltered rescue/adoption groups and animal care and
control agencies to help establish, expand, or publicize services or
programs that assist families in caring for their pets during the current
economic crisis.
None of the funds will be used by The HSUS—the money is exclusively
for grants to local groups. Meijer is proud to be able to help keep pets
with their families.

I for one will be boycotting this store going forward, what a joke.