I've always said, and still do that a premium bullet is not needed for deer or similar animals. A well placed 'standard' bullet will put any deer down provided it is shot from a rifle of adequate size. Don't get me wrong, the premium bullets like Barnes, NOsler Accubonds, Hornady Interbonds, Swift, etc, have their place. I believe one of these should be used on heavy skinned, big boned animals where penetration is critical. But for deer, no way. Even though am older, I am not agains technology - when it is required. But I lost count of how many deer I have taken with the old reliable Hornady Interlock bullets.