Unfortunately in todays way of thinking hypervelocity magnums and a lot of them are in the hands of novice shooters and hunters. I would imagine a lot of guys go up some tree in November armed with a 300 ultra mag and shoot a little ole deer at 100 yards(maybe) with some load going 3300 fps. Unfortunately the bullet will probably hand grenade at that speed and destroy a lot of deer in the process. A premium bullet will at least save some meat not a whole lot but probably more then 2 dollars worth that the darn bullet costs. Now you take that same cartridge and shoot something at 300-500 yards and that bullet will be more thenadequate.Sensible calibers are all that are needed for Deer but a lot of guys and especially newer market brainwashed shooters don't know the difference and somehow feel handicapped by a lesser cartridge.