NorthJeff - I think the .270 WSM is one of the best rounds to come along in quite a while. They key is that it has the word " Magnum" in the name, but it really isn' t a big, overly-powerful, shoulder-bruising cartridge that causes people to flinch. From this standpoint, all the WSMs and SAUMs are about the best thing the shooting/hunting industry has done for both hunters and game in the last 10 years (with the exception of offering the .260 Rem, .338-06 and now the 6.5x.284).