Quite surprised with your Swarovski comment.....I only own 1 swarovski item.....a 3-12x50 PH tds rifle scope, and its very sweet! everything about it is awesome....maybe from model to model they vary?

I'm definitely leaning towards the vx-iii with the B&C reticle, has windage markings.....the zeiss z800 would work with a .240wby quite well, but I'm quite set on the .243 win, so only option would be the zeiss 3.5-10 with the z600 or the Nikon, I may checkout the nikon, see what I think of those circles.....