Looked at the zeiss, they too make a 3.5-10 and a 4.5-14, yet their z600 reticle which would work for the .243, doesnt come on the 4.5-14, the z800 does, yet that's for rounds like the .300RUM, ie flatter shooting than the .243, not sure the 3.5-10x has enough on the top end for me, the 3-12 would, as would the 4.5-14, kinda wish that zeiss conquest had a 4.5-14 with the z600.

so now I can get a zeiss 3.5-10x44 z600 reticle
or a Nikon 3-12x BDC reticle (cricles which I'm not sure about)
or a leupold vx-iii 4.5-14 B&C reticle.

seems like they're always coming out with what I want/need after I buy something else.

Swarovski makes a 4-12x50 with the TDS reticle, though I really dont want a 50mm objective.

As of right now I think I'm leaning towards the Leupold, though if Zeiss made that 4.5-14 with a z600 I think that would be the scope I'd buy.