I've had luck with it and had deer walk right past it! I've had young bucks walk right up to the bottle and sniff it a few times and hang in the area! I leave it at the base of my tree just for a cover scent. Last year I tried Code blue, I pissed my money away, the expensive pissing kind! If I use anything this season I'm going to try the Deer Herd in a stick just for some type of cover scent, but still undecided!