A hockey stick... Nothing special.

It will most assuredlynever spend a day in the woods, hanging in a tree.It won't bedragged through a thicket, or laid down beside a big buck for pictures. But we can learn from it.. .

Stick 'Um.

That's the ticket. Nike/Bauer has developed a new hockey stick grip - called "Stick 'Um" and I can easily see howits utility will easily translatein the archery context.

For anyone who's never held a hockey stick - it's slick. Smooth, painted wood orglassy composite. But not anymore. "Stick 'Um" is this durable, grippy coating that almost feels sticky to the touch. Smooth. Rock hard. But grippy.

This isn't rubber, or that "invelvet" stuff that Bowtech is now dipping with. It feels different - and I'd guess that it's a spray-on material: really nice to the touch and utterly indestructible.My first impression is that itwould be a wonderful riser, treestand or gun stock coating.

Stick 'Um.

Do yourself a favor: next time you're at the sporting goods store - go to the hockey stick rack and pick up the most expensive Nike/Bauer stick in the place. If it's coated with this stuff - you'll know right away. There's no mistaking it.

Just watch and wait. It's coming to a bow or riflestock near you.

...and you'll know the King called it.