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Old 04-03-2008 | 01:48 PM
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Jeff Ovington
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Default RE: Leica HD's or Swarovski EL's

I have yet tio see a Vortex or Meopta brand or model within 200 km where I live..
Hence here lies the problem.
I not saying either of these brands aren't up and coming,
the fact remains there isn't one shop that carriesa demo for these 2 bino's in any model for custumers to even try..
Yep one can take an offhand chance and order in, but it isn't a smartest thing to do.
When I buy a scope or bino,it isa process,not only do I buy the best in myprice range but I buy the best optic I've look through..
That could mean me looking through 10 different optics of the same, make, model in the same store or twice as many in a couple of different stores..
Before I pick the one I want..
I know I'm not the only one that does this, thats why sporting good shops in my area only carry reliable lines of brands that will sellso they can keep low overhead..They are not going to take a chance on some up and coming optic that won't regardless of how good it is.
This is where their marketing has to come into play..
If these companies want to sell, the first place I'd be is British Columbia..
For 2 reasons.....
1.It is world renowned for scenic beauty and wildlife..These companies should be all over Van Island the West Coast, Queen Charrlettes and Interior getting demos out there this time of year..
I wouldn't be waiting for a store to want to carry the line..
With all the tourism we get this time of year, (especially Europeans, they love their optics), I'm sure they'd sell well and orders wouldquickly follow..
By the end of summer after the tourism has slowed, and alot of hunters are still looking, all the clerk has to do is take a pair off the shelf and let them look through them..
2. 2010 Winter Olympics...No time them like the present to get these lines out there...






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