I know it is hard to fathom but my wife and her family are the same way. Few years back I made a meatloaf and both my sister in laws ate it until I told them it was venison and they stopped on that very bite. Last week we had burgers on the grill and I had my venison About half way through my wifes burger I ask her how she liked the deer and she stopped eating it and got another one off the plate. Then my son and I started on her and she would not eat any more and wouldn' t believe me when I told her that she was eating beef. I thought that it was great myself. It is all in there heads or maby they just like all the chemicals in the beef???????????????????