I would say an " archery professional" is anyone who DOESN' T claim to be one!
Actually....I would say a Professional is someone who has ' first-hand' knowledge of the equipment or procedures that define their area of expertise. A ' whitetail pro' would be anyone who studies deer and how to hunt them and is successful in implementing their knowledge.
A ' archery pro' would be someone who has knowledge of a lot of different products and shooting skills and someone who has the abilities to coach other archers to make them better.
These are my definitions.