I don' t know about you guys, but I spend a bit more on my reloads. I use a premium bullet and can do a box for about $8-10. It makes sense to me. I also like the accuracy, but have a hard time getting a whole lot more accurate than the Federal Premiums. Of course, Fed. Premiums cost a whole lot more.

Unless you buy in bulk, a box of Sierra Game King 180 grain boattails will cost you about $18-20. For calculation purposes, that makes the cost of a bullet about 20 cents. A typical load for .30-06 uses about 15-20 cents worth of IMR4350, again depending upon whether you get a good deal on powder or buy in bulk. Primers are about 1 1/2 cents each. Assuming you are reloading your own brass and don' t have to buy new brass, that puts the cost of a reload at 35 to 40 cents per shell, give or take. At 40 cents per shell, that makes the cost of a box of 20 about $8.00. Using a premium bullet like say, Nosler Partition brings the price up to about $13.00/box. With Swift A-frame, just under $20.00 (cost of each bullet is about 88 cents)

Now, you can get a box of .30-06 shells for about that at Walmart, but you won' t have the quality you can get from reloads if you are a careful reloader. I took the liberty of checking a few prices from the Fall Cabelas catalog:
Winchester Power Point 180 grain ---------------$16.99
Winchester Supreme (180 Nosler Partition)------24.99
Remington 180 Core Loct--------------------------12.79
Remington Safari Grade (Swift A-frame 180)----26.99

To recap, what you get by reloading is better quality for less money. If you choose, you can load top of the line bullets. You can also go cheaper with less well-constructed bullets. For whitetailed deer, it makes no sense to use a bullet costing close to a dollar when the 15-20 cent bullet will do the job.