Yep.

Its the same reason so many people come into the gun shop looking for TC Encores... marketing, advertising, putting it in celebrities hands.... getting people to talk about it. How many threads you suppose were posted up here, in the gear review forum and in the technical forum last fall about Rage heads? I got sick of seeing them. It seems like a full 25% of the membership here was planning on trying them. They go so much "talk advertisement" that everyone knows what they are and what they are about.