I shot it at the ATA show this year and was pleasantly surprised. Yes, the grip was a bit fat and akward but they were working on revising that before they went into full-on manufacturing. Other than that, it shot great and was extremely vibration/noise free. I'd say it was right up there with the other top-end bows I shot including the new Bowtechs and the new DXT from Mathews. It might take a little while for this bow to catch on, but I believe if their quality holds up it should do fairly well. I wouldn't exactly say the bows are "ugly", they're just very non-traditional looking much like the new Bowtechs are. Oh, and you don't need a press to work on this bow also much like the new Bowtech's, which is a nice feature.
All in all I give it a thumbs up.